Less Than Perfect Parents Blog Design
Less Than Perfect Parents is a parenting blog that delivers easy parenting tips and advice to busy moms while also advertising for well-known brands. The goal was to create a popular, money-making blog and several strategies were used to accomplish that goal:
- The “As Seen On” bar at the top of the page – This is at the top of the page so both the reader and brands see this blog owner is well known and produces quality content.
- Large pictures on each post invites the reader to click to read more – this not only enhances the readers experience but also increases page clicks which make the blog more valuable to brands.
- The “About Me” on the sidebar lets the reader connect with the author – This creates a bond between the reader and author but also allows the brands to easily find out the blog owner’s contact information.
- The social media buttons are colorful and noticeable – This invites the reader to connect further but also allows the brand to easily see the blog owner’s digital properties and influence.